Privacy Policy

Last Modified: 2026, January, 26
Effective Date: 2026, January, 26

Your privacy is important to us

Ipsos Interactive Services, U.S., LLC, commonly known as Ipsos (“Ipsos”, “we” or “us” or “our”), is a Delaware limited liability company (registered number 4269713) with an office at 222 W. Adams Street, Suite 1100, Chicago, IL 60606, and is part of the Ipsos worldwide group of companies. This Privacy Policy explains how we use any personal information we collect about you (“Panel Member”, ”you” or “your”) when you join our Ipsos iSay Panel (“Panel”), take part in surveys, qualitative interviews, use the Panel website, or other Ipsos branded research participation applications.

This privacy policy is provided in a layered format so you can more easily access specific areas from our Table of Contents. Alternatively, you can access a portable version of the Privacy Policy here.

Table of Contents:

Abbreviated form of the Policy

Below we have summarized this Privacy Policy in an attempt to make the information more accessible for everyone. The abbreviated form uses the same outline and numbering under the fully disclosed policy, with hyperlinks available from the Table of Contents.

1. Why and how we collect information from you

1.1. Data we collect from you

We collect information to conduct surveys and research.

1.1.1. During registration

When you register for our Panel, you enter into an agreement subject to this Privacy Policy and our Terms and Conditions. We collect information to invite you to suitable surveys and to verify your identity.

This may include:

- Information requested during registration.
- Updates you make to your profile.
- Device-related information such as a device ID and operating system.
 

1.1.2. During a survey

When you take part in a survey, we collect information based on your consent. Participation is voluntary.

1.1.3. While you are online with us

We collect information via cookies for statistics, functionality, quality control, and fraud prevention. We also track membership conversions if you came from a third party.

1.2. Data we may collect and use from other sources

We may also collect information from:

- Public sources.
- Acquisition partners.
- Clients who wish to combine your data with theirs.
- Segmentation partners.
- Companies selling data for fraud prevention or profile enhancement.
 

2. What legal basis we collect and use information about you?

We collect and use data based on various legal grounds:

2.1. Your agreement and consent

We collect and process your data based on your agreement when you join the Panel.

2.2. Business Obligation

We have legal obligations to retain financial records, such as rewards or prize fulfilment.

2.3. Business Purpose

We use your data for our business purposes, including research, management of the Panel, fraud prevention, quality control, and security.

3. What personal data do we collect about you?

We collect data you provide during registration, surveys, and through feedback. This may include:

- Social Media Profile Data.
- Identification Data.
- Contact Data.
- Financial Data.
- Occupational Data.
- Device Data.
- Network Connection Data.
- Geographic Location Data.
- Photo, Video, and Audio Data.
- Account Data.
- Household Demographic Data.
- Sensitive Data (with your explicit consent).
- Data regarding your hobbies, interests, and opinions.
 

4. How will we use the information about you?

Fulfil our agreement and keep a record of you.

Communicate to you:

- Research invitations and activities, 
- Panel newsletters and membership information.
 

Reward you for participation in the Panel.

Process your data to:

- Verify your identity, 
- Ensure security and compliance with legal obligations, 
- Maintain quality control and prevent fraud, 
- Analyze survey responses, 
- Create anonymous profiles.
 

5. With whom may we share your personal data?

5.1 Within Ipsos

We may share your data with other Ipsos companies for global surveys and data analysis, subject to data protection laws.

5.2 Our Clients

We will ask for your consent before sharing identifiable data with clients.

5.3 Our partners and third-party service providers

We share your information with the following service providers:

- Incentive and Reward fulfillment services.
- Postal Mail services.
- Wireless Telecommunication services.
- Computing Infrastructure and Web Hosting services.
- Data Collection and Data Processing services.
- Panel Management services.
 

5.4 Other exceptional cases

We may share to comply with legal requirements, protect our rights, or during business restructuring.

6. Children

We may invite children under 18 to participate in surveys with parental consent.

7. Use of Cookies and similar code

We use cookies to collect information from your device for various purposes, including quality control and fraud prevention.

8. Use of digital fingerprinting, device data and other information on your device

We collect device information to create unique digital fingerprints for fraud prevention.

9. How long will we keep the information you provide?

We retrain your data for different periods of time depending on its use and legal requirements. For example, profile information is kept for as long as you are a panel member, and survey answers are anonymized after 12 months.

10. How do we ensure your personal information is secure?

We take various measures to protect your data, including physical security, encrypted connections, and regular security audits.

11. Automated individual decision-making, including profiling

We use automated processes for tasks like sample selection and fraud prevention. You have rights regarding these automated decisions.

12. Your privacy rights and how to contact us if you have questions

You have rights to access, correct, transfer, and erase your data. Contact us at [email protected] or (833) 931-1524 for any questions or complaints.

13. Local Regulatory Requirements

In the United States, some states have established new privacy legislation. Ipsos is obligated to inform you of your privacy rights and to protect your personal data which can directly or indirectly identify you or another person in your household.

14. Changes to our Privacy Policy

We may update this policy and will inform you of changes via email or when you log in.

15. Useful Links

- Federal Trade Commission
- ESOMAR (World organization for market research)
- Insights Association (Local organization for market research)
- Ipsos
 

Fully disclosed form of the Policy

1. Why and how do we collect information from you?

1.1. Data we collect from you

The main purpose for collecting personal data (“information”) from you is the performance of our survey activities, qualitative interviews, use the Panel website, or other Ipsos branded research participation applications. Personal Data is any information which can directly or indirectly identify you or another person who may reside in your household.

1.1.1. During registration

By registering with our Panel, you agree to this Privacy Policy and the Panel Terms and Conditions (“Terms and Conditions”). This is the basis under which we collect the initial registration information and any updates that you make to keep your Panel profile (“Profile”) up to date. We fulfil this agreement by inviting you to surveys. For this we need to collect and process (including by automated methods) information:

(a) that is requested during the initial registration; and/or
(b) which may subsequently be added to your Profile; and/or
(c) that we collect in accordance with this Privacy Policy.
 

We need this to ensure we can invite you to surveys and to ensure that only real people join the Panel. For example, this can include processing your personal data with a third-party identity verification provider.

Your information will also be required to fulfil rewards. This is also explained in more detail in our Terms and Conditions.

We also collect information concerning the device used to sign up and/or log-on, including device ID and operating system used and, if you consent, the advertising ID or the Identifier for Advertisers.

The information you provide will be used to verify whether we wish to enter into an agreement with you or whether to terminate it. In this respect please also see paragraphs 11 of this Privacy Policy and 14 of our Terms and Conditions.

Only the information marked as “required” must be provided to join, but as you add information to your Profile, the more relevant and meaningful our research invitations will be. Failure to provide the personal data identified as “required” in the registration form or in other forms/fields in the Panel’s website/mobile application or to allow us to process such mandatory personal data may affect our ability to accomplish the purposes stated in this Privacy Policy and may prevent you from registering as a Panel member or otherwise benefit from our services.

Other personal information, like special categories of personal data, provided during the registration or which you may subsequently add to your profile will also be used. Special categories of personal data will be collected based on your explicit consent by us for screening purposes in order to invite you to surveys that require this information to meet the research objective. You will be given an option to skip these repetitive questions and prefill the answers from your Profile when participating in our surveys which have this requirement. This participation option is known as “skip and prefill”.

1.1.2. During a survey

We also collect information based upon your consent, in particular when you respond to any survey invitations we have sent or that you may otherwise voluntarily provide. Responding to surveys is entirely at your choice.

There might also be situations where we are seeking your further or even explicit consent where this might be appropriate or required.

1.1.3. While you are online with us

We also collect personal information based on your Cookie consent (see also below at paragraphs 7 and 8). This type of information is required for statistical purposes, functionality, quality control, validation, fraud prevention and control, and for performance analysis. If you came to Panel website from another third party, we also track any conversion to membership.

Based on your acceptance of our Privacy Policy, during your Panel membership, we also automatically collect information about your device(s) to protect our interests or, subsequently, those of a third party (generally, a client or partner of any Ipsos group affiliate or other Panel Members) to prevent fraud and for security checks (see also below at paragraph 8).

1.2. Data we may collect and use from other sources

As set out below, based on our business purposes to improve the relevance of the surveys we invite you to and to provide more context to any responses, we may use information coming from other sources. Those sources might be:

(a) Public sources: for example, we may compare the ZIP code you provided with those available from publicly available information to determine that you live within a jurisdiction for a particular local authority or electoral constituency. We may also use publicly available APIs (which allow two applications to talk to each other) to obtain data from public websites. For example, we might use data from X (former Twitter) and YouTube (which is part of Google). Much of this information does not directly identify you, but it may include social media handles and associated public posts or comments (but never private posts or account information). 
(b) Acquisition partners: if you have registered with an organization to receive opportunities from companies like Ipsos, that organization will pass your name and contact information to us so we can offer you membership in our Panel. 
(c) Our clients: who may ask us to combine your data, such as your survey responses, with information they already hold, so they can use the combined data to perform further detailed analysis. We will only agree to do this if we are sure that our clients will not be able to identify you from the combined dataset, or if you have given your consent to be identified. 
(d) Segmentation partners: we may purchase data from third-party companies which help us to categorize our Panel Members’ data into groups or ‘segments’ based on a classification of consumers developed by the segmentation partner. We add the segment information we purchase to your profile. 
(e) Other third-party companies that sell data: we may purchase data from companies that sell certain types of data that are valuable to us, be this to enhance the security and integrity of our panel, fraud prevention and detection or profile enhancement. In these cases, we will either match the data ourselves, or we will ask these companies to match the data on our behalf. As with our other service providers, we have contractual safeguards in place to ensure that these companies delete the data coming from us once the match has been completed, and they do not disclose or use those data for any other purpose than the one defined by Ipsos.
 

More details on how these processes and the Panel work can be found in our Terms and Conditions

2. What legal basis we collect and use information about you?

Our processing of your data is based on the nature of the collection, source, and business purpose. Depending on the circumstances, a different basis might apply to the same data as outlined in this section.

2.1. Your agreement and consent

We will process your personal data based on your agreement to our Terms & Conditions when joining the Panel.

In various circumstances, or as described in this Privacy Policy, we will either seek your consent or explicit consent. For example, we might ask you to participate in a specific study or study type, that will require the sharing of certain information with a client or third party, in which case we will ask for your further consent.

By participating in a survey, you are also consenting to the processing as may be set out specifically for such survey.

We apply consent for the following types of personal data: first name, last name, email address, mobile phone number, advertising ID (ADID), Panel Member ID and other IDs based on the relevant processing activity (e.g. Order ID for order fulfilment), IP, online & device IDs, age, home/residential address and ZIP code, your responses to surveys.

As a privacy enhancing technology, Ipsos is increasingly creating digital twins, i.e. data that do not directly correspond to actual natural persons, but are dynamic virtual models replicating real-world persons. To create these digital twins, we will seek your explicit consent to use all the data collected in such exercise, as set out in Section 4.

For the use and collection of any special categories of personal data, we will always seek your explicit consent. The following categories of personal data are generally considered to be sensitive and may be subject to special protection in the United States:

(a) racial or ethnic origin. 
(b) political opinions. 
(c) religious or philosophical beliefs. 
(d) trade union membership. 
(e) genetic data. 
(f) biometric data. 
(g) data concerning health. 
(h) data concerning sex life or sexual orientation. 
(i) data related to financial information. 
(j) data relating to criminal convictions or offences. 
(k) precise geolocation data. 
(l) government issued identification. 
(m) citizenship or immigration status. 
(n) your passwords.
 

2.2. Business Obligation

We have a business obligation to keep certain financial records related to any rewards or prize fulfilment (should you win). The processing for such purposes is based on the accounting, tax and financial requirements imposed by applicable laws in the United States. More detailed information on the applicable laws can be obtained by contacting us as set out at paragraph 12.

To meet these requirements and our obligations the following types of personal data are processed where applicable: first name, last name, email address, mobile phone number, nationality/citizenship, home/residential address, ZIP code, reward or prize and its value, personal identification number.

2.3. Business Purpose

Generally, we process your personal data on the basis that it is necessary for purposes we pursue as a business. We are dependent on our ability to use your personal data:

(a) to produce research insights for our clients,
(b) to carry out our activity in good faith and for the good management of the Panel,
(c) to operate in accordance with the applicable standards in the market research field, and
(d) to act in compliance with our internal or Ipsos group corporate agreements and policies (or those of our clients or partners).
 

In addition, the purposes pursued by us are the prevention of fraud, ensuring security, quality and its controls, as well as securing, protecting and maintaining a high quality of our Panel. We will notify you as soon as your account has been flagged as displaying fraud indicators, by using the contact information available to us in your account.

To meet these interests, the following types of personal data are processed: first name, last name, email address, mobile phone number, advertising ID (ADID), home/residential address, ZIP code, Panel Member ID and other IDs based on the relevant processing activity (e.g. Order ID for order fulfilment), IP address, panel registration date, panel unsubscribe date and as set out in paragraph 1.2.

To create synthetic data, as set out in Section 4, we use all the data we hold about you and which is necessary to replicate the characteristics of real-world data.

3. What personal data we collect about you?

We collect the information you provide by email and by completing our Profile questionnaire when you join our Panel.

Your agreement allows Ipsos to process the following categories of personal data:

(a) Identification Data – e.g. first name, last name, month of birth, year of birth, age, gender, advertising IDs, online and device IDs. 
(b) Contact Data – e.g. email address, mobile phone number, home/residential address. 
(c) Data relating to your financial and economic situation – e.g. annual income, wages, tax situation. 
(d) Work life data – e.g. your occupation and profession, professional background, education, training, awards. 
(e) Device Data - e.g. device type, operating system, browser version, screen size, hardware features, software capabilities. 
(f) Network Connection Data – e.g. IP address, type of network connection. 
(g) Geographic Location Data – e.g. ZIP code, city, county, state, country. 
(h) Photos, Videos, and Audio Recordings. 
(i) Account Data – e.g. Panel Member ID and other IDs based on the relevant membership processing activity (e.g. Order ID for order fulfilment). 
(j) Household Demographic Data – e.g. household size, household income. 
(k) We may ask questions about your hobbies, interests, and general profile information - e.g. travel, special studies and communities, social media consumption, internet use, technology use, home and garden, consumer information, consumption information, personal care, free time, lifestyle, including also open-ended responses or verbatims.
 

We may collect your basic social media (e.g. Facebook, Instagram, Google, TikTok, LinkedIn, X (former Twitter), Apple, etc.) profile information (e.g. your name, e-mail address, gender, birthday, location and/or phone number), if you join and connect to us from your social media account using the Ipsos iSay provided functionality. Please note that not all of these social media sign-ups are available.

In case the registration process is not successfully completed and regardless of the reasons, your information will not be retained by us, apart from some limited information that will be retained to support and maintain our quality programs or to prevent any fraud or misuse.

We also collect the information you voluntarily provide during registration, when completing any of the surveys we invite you to participate in, or when you provide feedback, comments or other information on our Panel Members’ website/mobile application.

When you participate in an online survey, we also collect some passive data, as described below at paragraphs 7 and 8, for statistical purposes, quality control, validation, fraud prevention and fraud control.

We also collect the information described above under 1.2.

In some cases, during our work, we may ask you to provide certain sensitive personal data, for example your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership or data concerning health or sex life. You do not have to answer these questions, and such questions will always include a "prefer not to answer" option. Responses to these questions will remain confidential unless you explicitly consent to provide such answers. We will only provide this type of information to third parties with your prior explicit consent.

To benefit from an improved survey experience and to avoid being asked in the surveys that require sensitive personal data you can activate the “skip and prefill” functionality. This separate explicit consent is available in your iSay account/Panel profile dashboard. There you also have the option to withdraw consent (opt-out) or provide explicit consent (opt-in) at any time.

We collect certain information about your device, and the hardware and software present on your device, by using Cookies (as defined below and as set out below at paragraph 7), like your IP address, the country where your device is located, operating system, screen display settings, browser type, use of Flash and Java and whether your device has a webcam or not.

4. How will we use the information about you?

We will use the information you provide to:

• Fulfill our agreement with you.
• Keep a record of you
• Perform sample selection, including by using AI (the list of trusted providers can be found here), to select and/or prioritize Panel members for specific surveys according to the survey sampling specifications, survey attributes and client needs. This primarily enables us to send you invitations to participate in surveys that are relevant to you. 
• use an automated telephone dialing system, which can also include the use of interactive voice response technology.
• Send you SMS messages to your mobile phone number containing verification codes. This process is needed to verify your application, to activate your Panel account, to validate various changes in your profile information and to verify your reward redemption. For these purposes we will share your phone number with our trusted vendors that provides us with these services (the list of trusted providers can be found here). 
• Keep financial records related to your rewards fulfilment and related to any prize fulfilment (should you win) and, generally for the purpose of complying with legal obligations regarding financial and administrative management of the Panel.
• Support and maintain our quality control, fraud prevention and control programs, security checks. For this we will share certain information about you with our trusted vendors for them to carry out the necessary checks (the list of trusted providers can be found here)
• Identify if you are an existing member of the Panel or determine if your membership is a result of advertising we paid for. For this we will share certain information about you with our trusted vendors for them to carry out the necessary checks (the list of trusted providers can be found here 
• To verify whether we wish to enter into an agreement with you or whether to terminate it. For this we might also share certain information about you with our trusted vendors for them to carry out the necessary verifications (the list of trusted providers can be found here). 
• append existing personal data about you from your Panel Member profile to your responses to a specific research survey you choose to participate in. A specific example would be to append your geographical location, ethnicity, occupation categories to a research survey for analysis of your responses and your Panel Member profile to produce anonymous, statistical research results
• Perform an analysis on the survey responses and to produce statistical survey results or other survey reports.
• Enter you into a prize draw that you are eligible to take part in or, where invited to do so, or have asked to be entered in.
• In limited circumstances provide your responses and information about you to a client for further analysis. We will pseudonymise such information before providing it, i.e. any directly identifying information would be replaced with an ID created by us.  
• With your consent (or explicit consent if sensitive personal data involved), which might be asked for in a specific survey, and limited to that specific survey, to pass your individual survey responses together with your personal information to the client who commissioned the survey. The client will use this information only for research purposes, as will be explained in the relevant survey. 
• Subject to your prior consent, provide your information to a named client so it may use this information to invite you to participate in further research they conduct. 
• With your prior consent (or prior explicit consent if sensitive personal data involved), we may forward your personal information and individual survey answers to another market research institute, which is our business partner, for one or more of the following purposes:  
 

   o sending you survey invitations by e-mail or by phone, with links leading to surveys or, 
   o using your personal information for prize/gift delivery or prize draws (if the case) related to the participation in the market research survey conducted by the institute.  
 

Such third party will be under the obligation to use these data only for statistical, survey, research and/or prize/gift delivery and/or prize draw organisation purposes and it is bound not to forward or further disclose data such as name, postal address or other personal information that could be used to identify you.

• Create anonymous, statistical profiles of Panellists and the Panel membership based on the information collected. 
• Create synthetic data to replicate the characteristics of real-world data, as follows: 
   o Augmented synthetic data – where synthetic data are created to be used in addition to the primary data collected from you; 
   o Fully synthetic data – where synthetic date means generation of an entirely new data set which doesn’t include any primary data collected from you; 
   o With your consent, synthetic twins –your digital representation as a person or as member of a group, created to mimic your behaviours, preferences and characteristics or of a group you are part of, whilst removing your identifiers. 
• With your consent, to pass your information to other Ipsos group companies so that they may invite you to participate in studies they are carrying out and that may be relevant to you. 
• Invite you into various ad platforms (e.g. Meta) to be part of a custom audience and be exposed to certain campaigns. This would be followed up by surveys to test the impact of such campaigns placed in the social media platforms (ad testing purposes). If you agree to participate, we will pass some limited information of yours (e.g. email address, Advertising ID (mobile ADID) or mobile number) to the social media platform (e.g. Meta) to match you to the relevant custom audience. 
• Invite you into various social media platforms (e.g. Meta) to be part of a custom look-a-like audience and be exposed to certain campaigns for analysing the characteristics and behaviours of customers and then finding similar individuals who may be interested in the business's products or services. For these purposes, based on your consent, we will pass some limited information of yours (e.g. email address, Advertising ID (mobile ADID) or mobile number) to the social media platform (e.g. Meta) to match you to the relevant look-a-like audience. 
• Send you newsletters, announcements and other communications as set out in our Terms and Conditions. We are using one of our trusted providers for this purpose (the list of trusted providers can be found here). 
• When you agree to take part in product testing, to arrange for such product to be sent to you. 
• In case you have become a member of the Panel through a third-party supplier, this supplier may be informed that you have become a member of the Panel. 
• Based on the information you provided, we might invite other members of your household, to participate in surveys. In case such household member is a child, please also see below at paragraph 6.  
• Send you invitations by text message or other messaging service, to take part in surveys. 
• Send you invitations by text message or other messaging service to inform you on our engagement campaigns and invites into our various research opportunities. 
• Detect if your computer or mobile device has a webcam attached to it, so that we may offer you specific survey sections that require webcam usage. 
• To reply to your inquiries, to investigate your requests or complains or to take any necessary action and to improve and train our systems for future responses to such interactions. When replying to your inquiries or investigate your requests or complains we are also using AI trusted providers for this purpose, in order to streamline and automate member support service by generating responses to support tickets (the list of trusted providers can be found here). We may use an AI agent/assistant for certain interactions with you, for any questions or requests you may have.
 

As part of our online advertising and internet usage studies, we may also:

• Send your pseudonymised email address to certain ad-networks to determine or trigger advertising exposure. We would do this, for example, to understand the actual digital exposure to advertising, e.g. by sending you a survey invite about any such advertising exposure you may have had.

We will take all reasonable steps to ensure that any personal data we process are accurate, adequate, relevant and not excessive, given the purpose for which they were obtained. We will not process personal data obtained for one purpose for any unconnected purpose unless you have consented to this.

We will not use your information for any purpose other than our survey and work or as described in this Privacy Policy and the Terms and Conditions. We will NOT try to sell you anything, nor use your information for marketing purposes, except to promote this Panel to you (e.g. invites to participate in other surveys). We will not pass your information to third parties for marketing or advertising purposes.

5. With whom may we share your personal data?

The digital age has created increasingly complex operational requirements. Although we try to limit the number of companies that we rely on, some external processing is inevitable, as described below:

5.1. Within Ipsos

As a global organization Ipsos may have to transfer personal information to other Ipsos affiliated companies in the group that are in different countries. A use case example would be when a survey is conducted in multiple countries, or where our project teams analyse research data collected within countries around the world. Any such transfer of your personal data will be conducted only according to the applicable data protection laws. For the operation of the Panel and research operational purposes, affiliated companies in the United States, Canada, UK, India, and the European Union are responsible for the processing of your personal data.

5.2. Our Clients

We will always ask you first before sharing with our clients any research data that may contain your personal data or that would allow you to be identified and inform you which data would be shared. Your consent is entirely voluntary and up to you. Afterall, most of our business consists of the provision of anonymized insights to our clients. Exceptionally we may be asked by our clients to combine your research data with their own data to obtain even greater insights or to improve their products or services. In that case, we will be asking for your consent.

5.3. Our partners and third-party service providers

We work with various trusted service providers that carry out certain functions on our behalf so we can provide our services to you and for the better management and administration of the Panel. These organizations typically process data on our behalf. They only have access to the personal data that they absolutely need to provide the specific service to us, and in all cases, we have contractual safeguards in place to ensure that they do not disclose it to unauthorized third parties and that limit the use for any other purposes. Whenever possible, only pseudonymized data will be used. There may be instances where we may ask you to use a specific service (e.g. identity verification) that is linked to our Panel. In such cases, the supplier might be acting as an independent controller, and you will be asked to accept a separate privacy policy.

We can share information you provide with the following categories of companies to provide:

• Mailout & messaging services 
• Panel management technology and services 
• Cloud & physical data storage 
• Web application firewall (protects web applications by filtering and monitoring HTTP traffic between a web application and the Internet)  
• Device fingerprinting (see also below under 8) and other fraud detection and quality control methodologies 
• Multifactor authentication and identity verification services 
• AI providers, either directly to Ipsos or as utilised by any of the other suppliers and imbedded into their services 
• Recruitment services 
• Rewards and prize draw services 
 

5.4. Other exceptional cases

In exceptional cases we might have to share personal data with other organizations:

(a) to comply with legal or regulatory requirements (or if we reasonably believe that we need to disclose your information for such purposes).
(b) to establish, exercise or defend our legal rights, including with our legal and other professional advisors.
(c) if we were to restructure our business or to buy or sell any business, part of the business and/or assets, we may share your data with the prospective buyer or seller; or
(d) if our company assets are acquired by another party, your data will be one of the transferred assets.
 

6. Children

Based on the general information you provided about your household, we might wish to invite children under 18 years of age, that you indicated as present, to participate in a survey or other research activities. In such cases, we will always contact you first and require your prior consent as a parent or a legal guardian, before inviting such child to take part in the research.

7. Use of Cookies and similar code

By joining our Panel and taking part in our online surveys, you agree to our use of cookies and similar technologies, including pixels (“Cookies”) and the collection of information from your PC/laptop and/or other computing device you may use whilst taking part in our online survey activities, as outlined below. Check here our full Cookies Policy (including list of cookies). Our Panel website and online surveys collect information using Cookies and other functionally similar technologies. Cookies are files stored on your computer. Further details of what cookies are, can be found by visiting www.aboutcookies.org.

8. Use of digital fingerprinting, device data and other information on your device

We also gather certain information about your PC/laptop, mobile device, or other devices you use, and the hardware and software present on these devices. For example, this includes the IP address of your internet connection, the display settings of your monitor, the type of browser used, the type of operating system, the country where your device is located in, whether your device has a webcam, etc. This information is sent to our trusted provider who converts it into a unique serial number (the digital "fingerprint") and determines if it matches previous digital fingerprints. The data collected in this process is stored on secured servers and is only used for quality control and fraud prevention purposes. This data is also used to help prevent Panel Members from completing the same survey more than once. The data is not used for any other purpose.

We also use your mobile device’s ID to identify if you are an existing member of the Panel and to determine if your membership is a result of any paid advertising to join.

9. How long will we keep the information you provide?

We will keep your profile information for as long as you are a Panel Member. Beyond that we will retain information up to the limits set out below:

(a) 2 years for the information related to any redemption of your points.
(b) 3 months from termination, if your membership is terminated by us purely for business decisions (e.g. we decide to close the Panel entirely or some of it based on business demand).
(c) 2 years, if we terminate your membership for fraud, suspected fraud, breach of the Terms and Conditions, Privacy Policy, or applicable survey rules.
(d) 2 years, if you terminated your membership, but we have already suspected or identified your account as fraudulent before you terminated.
(e) 6 months, if you terminate your membership, and we have neither suspected nor identified your membership as fraudulent account before you terminated.
(f) 3 years for the information related to any winnings (including prize fulfilment information) in a prize draw.
(g) 2 years the information associated specifically to any requests exercising any of your rights mentioned at paragraph 12.
(h) Indefinitely the information required to honor any “do-not-contact” request. We will remove you from our do-not-contact list only if you expressly request so (opt-in to be contacted again).
(i) 6 months starting on the date you have accepted the Terms and Conditions or the date you have provided the email confirmation, as the case may be, the information already collected as part of the registration process that is not successfully completed regardless of the reasons of non-completion (e.g. you have not confirmed your email or phone number, or completed your mandatory profile survey), to support and maintain our quality programs and to prevent any fraud or misuse. 
(j) For as long as there is a legal or regulatory requirement under applicable law. 
(k) For as long as it is required for the establishment, exercise or defense of a legal claim.
 

Apart from your profile information, we also retain the answers you give in surveys. The answers provided by you will be pseudonymized by us for security reasons and will be anonymized before being shared with our clients unless you have given your consent to being identified. We will also remove the link between your profile information and the answers you provided within twelve (12) months from the end of the project, to ensure that these answers cannot be traced back to you. In particular cases, and only as an exception for long term projects, we will only remove the link between your profile information and the answers you provided within thirty-six (36) months from the end of the project.

Information shared with our third-party suppliers (such as the digital fingerprint supplier, for example) is pseudonymized to ensure that this information cannot be traced back to your account by them or any other third party. In addition, while the device information itself may be stored by Ipsos for longer periods of time, the recipients of such information are required not to retain the data itself or the link between this information and Ipsos for more than 180 days. If you consented to be part of a custom audience or look-a-like audience, your data will be processed for up to 180 days starting on the date we will pass some limited information of yours (e.g. email address, Advertising ID (mobile ADID) or mobile phone number) to advertising or social media platforms (e.g. Meta), before the advertising or social media platforms delete your data.

10. How do we ensure your personal information is secure?

We take our responsibility to keep your personal information secure very seriously. Although we cannot guarantee security, we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information. We use data centers which provide high levels of physical security and redundancy to host your data and our systems.

As part of our commitment to the security of your information, we have regular internal and external audits of our information security. Ipsos is certified as compliant with the requirements of the International Standards for Information Security ISO 27001.

11. Automated individual decision-making, including profiling

Regarding any decisions based solely on automated processing, including the creation of a profile, you have certain rights. In certain situations, within the purposes mentioned above, we process your personal data including through automatic processing mechanisms (including by creating a profile). If we refuse, suspend or discontinue the provision of a product, reward or service as a result of any automated decision, we will inform you about this. You will be able to obtain relevant information about the logical mechanism which is the basis for making that decision. You will also have the right to obtain human intervention from us, to express your point of view and to challenge that decision. To do so, please contact us as set out in paragraph 12.

Specific decisions about your account, that are based on automated processes, are listed below. In case you disagree with any such decision applicable to your case, please contact our Data Protection Department as set out at paragraph 12.

(a) Panel registration leading to the final conclusion of registering you as a Panel member. 
(b) Sample selection, to be invited as respondents to the specific survey as per the survey sampling specifications.
(c) Incentives allocation according to the applicable incentives program.
(d) Our Panel quality program ensures the Panel and sample quality and accuracy as set out in our Terms and Conditions (i.e. quality control, validation and security checks, fraud prevention and fraud control).
(e) Replying to your inquiries or investigate your requests or complaints. 
 

12. Your privacy rights and how to contact us if you have questions

(a) The right of access 
You have the right to request a copy of all the information we hold about you. More precisely, you have the right to obtain from us confirmation whether your personal data is processed or not, and, if so, access to your data and related information, such as:

- the purposes of the processing, the categories of data concerned, the recipients or categories of recipients to whom the data has been or are to be disclosed, in particular recipients from third countries or international organizations.
- where possible, the period for which data is expected to be stored or, if that is not possible, the criteria used to establish that period. 
- where personal data is not collected directly from you, any available information on its source.
 

(b) The right to rectification or correction 
You also have the right to request the correction of any personal data we hold about you. Depending on the purpose of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

(c) The right to data portability 
You have the right for all the information you have provided to us to receive it in a structured, commonly used, auto-readable format. You are entitled to have it transferred to another party without any obstacles from us, where the processing is based on your consent or the need to execute our contract, and the processing is carried out by automatic means. In exercising the right to data portability, you are entitled to have your personal data transmitted directly from us to another party, only where this is technically feasible.

(d) The right to erasure or deletion (“the right to be forgotten”) 
In some circumstances, you also have the right to request from us the deletion or erasure of the personal information we hold about you, subject to limitations set out above under paragraph 9. Generally, data subjects have the right to obtain, without undue delay, the deletion of their personal data, if:

- personal data are no longer necessary for the purposes for which they were collected or processed. 
- you withdraw your consent on the basis of which processing is carried out and there is no other legal basis for processing. 
- personal data must be deleted for compliance with any legal obligation by Ipsos. 
 

(e) The right to restriction of processing 
You have the right to obtain a restriction on the processing of your personal data in the cases and conditions provided by the law, such as a situation in which the accuracy of the data is disputed or we no longer need your personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims. If the processing has been restricted, such personal data may be processed, except for storage, only with your consent or for the establishment, for exercising or for the defense of a right in court or for the protection of the rights of another natural or legal person; or for reasons of public interest.

(f) The right to object 
At any time, you have the right to object, for reasons related to your particular situation, to the processing based on the business purposes of Ipsos or of third parties, including to the profiling related to such processing. Where you exercise your right to object, Ipsos will no longer process personal data unless we demonstrate that we have a business purpose for the processing which override your interests, rights and freedoms; or that the purpose of processing is the establishment, exercise or defense of a right in court.

(g) The right to opt out of a sale 
You have the right to opt out of the sale of your personal data. A “Sale” is the disclosure of personal data for monetary or other valuable consideration. Ipsos will not sell or pass on your personal data to any third party without your consent.

(h) The right against automated decision-making 
You have the right to prohibit Ipsos from making decisions about you based solely on an automated process without human input. For more information on automated decision making, please review section 11 of our policy.

(i) You have the right to be free of discrimination 
You have the right to be free from any form of discrimination by a business for exercising any of the before mentioned privacy rights.

If you would like to exercise any of your above rights, have any questions or require further information about our Privacy Policy or our compliance with data protection laws, please contact our Data Protection Department. They can be contacted:

by email sent to: [email protected] with “Ipsos iSay Panel” as subject line. or write to us at:

Ref: Ipsos iSay Panel, Data Protection Officer
Ipsos Interactive Services, U.S., LLC,
222 W. Adams Street, Suite 1100
Chicago, IL 60606
 

or contact us by phone at: (833) 931-1524

Please quote your Panel membership number (if known) or the email address you used for your Ipsos iSay registration in your email or letter.

If you have any complaints, we would appreciate it if you give us an opportunity to resolve any issue first, by contacting us as set out above. You are, however, always entitled to contact our regulatory body the Federal Trade Commission (FTC) at:

www.ftc.gov
Bureau of Consumer Protection, Federal Trade Commission
600 Pennsylvania Ave., NW
Washington, DC 20580
 

or by phone at: (877)-382-4357

Other data protection authorities within your state of residence are also likely to accept your complaint.

13. Local Regulatory Requirements

In the United States, states including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Delaware, Montana, Iowa, New Jersey, Tennessee, Indiana, Kentucky, Maryland, Minnesota, Nebraska, New Hampshire, and Rhode Island have now established new privacy legislation which is being enforced or soon will be enforced. These laws provide you with protection and also certain rights as it pertains to your privacy. Ipsos is obligated to inform you of these rights, providing you with both notice and control over any information which can directly or indirectly identify you or other people who may reside in your same residential household. This information is referred to in this notice as “Personal Data”.

14. Changes to our Privacy Policy

We keep our Privacy Policy under regular review, and we will place any updates on this webpage. We will also inform you of any changes via email or when you log-on after any change. Our Privacy Policy was last updated on 2026, January, 26.

15. Useful Links

Local authority – Federal Trade Commission: www.ftc.gov
World organization for market research – ESOMAR: www.esomar.org 
Local organization for market research – Insights Association: www.insightsassociation.org 
Local Ipsos affiliates: www.ipsos.com/en-us